Our vision

We are setting a new standard above the current ones :

  • "more green" for sure
  • as efficient as the markets' average
  • and, last but not least, complete – which means that we operate in a full 3-phase lifecycle to ensure the lowest possible impact of our activity on ecosystems.

Phase 1, Extraction and transformation. Objective : track the way from raw materials to half-fabricates down to ready-to-use detergents.

Phase 2, In use. Objective : evaluate the performance and the protection of the user's health and security.

Phase 3, Assimilation. Objective : downsize the impact of the product after-use.

These 3 phases are actually split into 3 sub-phases to get an in-depth qualification of the labeled products. All the criteria attached to these 9 themes are objective, precise and measurable.

They read as such :

Phase 1, Extraction and Transformation.
1 – 1 : Renewable ingredients
1 – 2 : Green chemistry
1 – 3 : Distance to sourcing

Phase 2, In use
2 – 1 : Performance
2 – 2 : Biocompatibility
2 – 3 : Occupational safety

Phase 3, Assimilate
3- 1 : Stable metabolites
3 – 2 : Impact on water cycle
3 – 3 : Aquatic toxicity



The logo/ name for this new standard will be revealed soon in 2013.
It will be carried on packaging and all communication supports by The Green Way To Life qualified members.

walk the green way !