We are setting a new standard above the current ones :
- "more green" for sure
- as efficient as the markets' average
- and, last but not least, complete – which means that we operate in a full 3-phase lifecycle to ensure the lowest possible impact of our activity on ecosystems.
Phase 1, Extraction and transformation. Objective : track the way from raw materials to half-fabricates down to ready-to-use detergents.
Phase 2, In use. Objective : evaluate the performance and the protection of the user's health and security.
Phase 3, Assimilation. Objective : downsize the impact of the product after-use.
These 3 phases are actually split into 3 sub-phases to get an in-depth qualification of the labeled products. All the criteria attached to these 9 themes are objective, precise and measurable.
They read as such :
Phase 1, Extraction and Transformation.
1 – 1 : Renewable ingredients
1 – 2 : Green chemistry
1 – 3 : Distance to sourcing
Phase 2, In use
2 – 1 : Performance
2 – 2 : Biocompatibility
2 – 3 : Occupational safety
Phase 3, Assimilate
3- 1 : Stable metabolites
3 – 2 : Impact on water cycle
3 – 3 : Aquatic toxicity
The logo/ name for this new standard will be revealed soon in 2013.
It will be carried on packaging and all communication supports by The Green Way To Life qualified members.